Designer &
Strategist.

I'm Mel, a Gold Coast-based graphic designer, marketer, and creative strategist with over 13 years of experience helping e-commerce and DTC brands grow. From campaign photography and social content to Shopify builds and Klaviyo email flows, I bring a full-service creative approach to every project.

I've worked with brands like EzyDog, Wotnot Naturals, Grace Loves Lace, and Ozsale, delivering everything from complete brand identities to performance-driven ad campaigns. My work sits at the intersection of beautiful design and measurable results.